Who are XD Entertainment?

In an industry often driven by quick wins and copycat trends, XD Entertainment has carved a different path—one paved with heart, craftsmanship, and a long-term vision. From their humble beginnings in peer-to-peer content sharing to launching genre-defining games like Ragnarok M: Eternal Love, Sausage Man, and the upcoming Etheria: Restart, XD has become a studio synonymous with passion and innovation.

But the real magic? It lies in their philosophy: create games with care, earn player trust, and never sacrifice creativity for profit.

XD’s journey began in 2003, when co-founders Huang Yimeng and Dai Yunjie launched VeryCD, a P2P content-sharing platform that soared into the global top 100 websites. It was a cultural moment—until IP limitations and technical hurdles brought the model to a halt.

In 2010, the team pivoted to gaming, founding XD Inc. with the lessons of community management and online user behavior deeply ingrained in their DNA. These early experiences laid the foundation for TapTap, their genre-defining mobile game platform, which would soon reshape game publishing across China and beyond.

XD’s early foray into browser games met both success and setbacks. Titles like Heroes and Shen Xian Dao gained traction, with the latter hitting over 100 million RMB in monthly turnover. But a string of underperforming launches between 2012–2014, including the ambitious Xian Xia Dao, forced the studio to take a hard look inward.

Rather than fold under pressure, XD doubled down on what mattered: respecting players and creating games worth playing. They rejected the dominant “joint operation” publishing model, which often let outside publishers warp creative vision, and committed instead to full control over their games.

Launched in 2016, TapTap gave XD the power to publish on their own terms—and offer indie devs and major studios the same opportunity. TapTap focuses on building a healthy ecosystem where players and developers connect directly. No middlemen. No compromises.

Today, TapTap serves over 40 million monthly active users, offering pre-orders, community forums, and hands-on playtests that help shape games from the ground up. Through it, XD introduced breakout hits like ICEY, Muse Dash, and To The Moon to new audiences—and gave life to niche titles that may have otherwise been overlooked.

One of XD’s most notable triumphs came in 2015 with Ragnarok Mobile: Eternal Love. After securing the license to the iconic MMO, XD chose love, adventure, and craftsmanship over monetization gimmicks—and players responded. The game became a global phenomenon and showcased what XD stood for.

That same commitment carried over to Sausage Man, the quirky battle royale that overcame early criticism to become a fan-favorite thanks to steady updates and an engaged community on TapTap.

And now, in 2025, XD is putting its full creative force behind Etheria: Restart—a visually stunning turn-based action-RPG where tactical depth meets narrative immersion. With a focus on strategic team-building, unique Shell mechanics, and co-op modes like the Cubic Game, Etheria is shaping up to be the next jewel in XD’s crown.

While Etheria: Restart commands the spotlight, Go-Go Muffin is another title that perfectly reflects XD’s values—especially for players craving a more laid-back, cozy experience.

Go-Go Muffin is a fantasy-themed idle MMORPG built for mobile, offering a stress-free, whimsical world where players can choose from a variety of classes and play solo or with up to seven friends in real-time co-op raids and dungeons. The game runs even when you’re offline—automatically battling monsters, looting, and leveling—while you focus on the fun stuff: upgrading gear, managing pets, and refining your team’s strategy.

It’s a beautiful blend of idle convenience and strategic depth, wrapped in a warm, inviting aesthetic. For those who love games that respect your time while still offering engaging systems and co-op fun, Go-Go Muffin is fantastic.

With over 2,000 employees working toward the shared goal of “impacting each and every gamer by promoting the spirit of craftsmanship,” XD Inc. doesn’t just make games—they build experiences that last. They care about narrative. They care about gameplay depth. And most of all, they care about players.

Their innovative model doesn’t just drive revenue—it creates a positive feedback loop: great games bring in players, players support the platform, and that success funds even more creativity and freedom for developers.

In short, it’s a win-win for everyone.

As of 2023, XD has released 49 games and reached over 13 million monthly active players globally. Their future slate is packed with diverse titles, from hardcore ARPGs like Torchlight: Infinite, to tactical SRPGs like Sword of Convallaria, to social simulators like Heartopia.

But whether you’re exploring the tactical depth of Etheria: Restart, diving into a cozy co-op raid in Go-Go Muffin, or revisiting old favorites on TapTap, one thing remains clear: XD Inc. is all about crafting meaningful, memorable, and magical games.

XD Inc. isn’t chasing trends—they’re setting them. With TapTap, they’re reshaping game publishing. With titles like Etheria: Restart and Go-Go Muffin, they’re crafting experiences that cater to both hardcore strategists and casual adventurers. And at every step, they’re proving that respecting the player and honoring the craft isn’t just good ethics—it’s good business.

If you’re looking for a game studio that truly gets what makes games special, XD Inc. is one you’ll want to follow closely.